When businesses talk about branding the conversation usually focuses on the visual: logo, business cards, mugs, t-shirts, and signs. But branding is much deeper than any of these visual elements. It’s the story of your business and how you tell it.
Good branding needs to focus not just on what looks good, but on what identity is your business built on and how to create a unique experience using that identity.
Your business offers a service or product that you believe in. You believe in it because it’s either the best of all your competitors, or it offers something that none of your competitors have. There is a lot of potential behind your product or service to build success and make a lot of money. Branding is the art of maximizing that potential.
That’s why we’re going to share with you 3 ways on how branding can make you money.
Creating (Good) Memories
People buy products or services they remember. They invested their money into what you had to offer, and remembered the experience. While it’s easy to create bad memories, good memories can be hard to do.
If you give your customers a satisfying experience, but your branding is not on point, they won’t remember the business. Maybe they’ll remember you, and remember getting the job done, but they won’t have your name seared in their brain.
You want your customers to see your brand, and to glow at the sight of fond memories. That’s what branding does, it’s supposed to help your customers build memories. That creates good reviews and excellent referrals.
Differentiation from Competitors
Your customers or clients can’t know if your product or service is the best in the industry, or offers something that no one else has, unless you tell them. And these messages can be very difficult to get across.
That’s why we look to branding. It’s so important to know that your business is the only place where someone can get your product or service at the quality and standard you offer.
Simply put, if you don’t differentiate your business from competitors, then people will go to your competitors. The best way to stand out is through excellent branding.
Good branding isn’t just a luxury for the big businesses, it’s a requirement for everyone. With so many tools and resources at your disposal, businesses everywhere are using branding to tell their story. Good branding is a way for people to measure if your business is legitimate or not. It’s a way to set yourself up as an authority in your field, someone to be taken seriously.
For branding, you either have a story to share, or you don’t. And people like stories more than anything. They always throw money at stories.